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For women, shopping is more than just buying something – it’s an experience… They tend to go shopping with their friends, take ample time to go through a number of things and then, after much contemplation, end up making the purchase. A woman’s approach to shopping is very much part of who she is; it is part of her DNA. The way a woman shops when she’s 18 years old, is likely the same way she is going to shop when she is 43 years old. It’s a lifelong mindset!
For most men shopping happens in a linear fashion, so to say – they have an item in mind, they visit the store, buy the item and their task is done. However, with E-commerce shopping options it has now been found that men also spend time comparing products and doing research online, something which historically they may not have done had they been visiting a store.
Despite all the differences in shopping psychologies between men and women, one thing is common in both genders –they both want to be stylish and look good, whether it be for official events, get-togethers or just daily wear!